Corinna Nicole Loo

good:

Check out the announcement of something we’ve been cooking for a while now, GOOD/Corps, which we are thrilled the New York Times covered! Glad to be a part of the changing landscape in how businesses can push the world forward. 

In an era when consumers actually follow brands in the same manner they follow their friends on Facebook and Twitter, “the values revolution is in many ways being amplified by the digital revolution,” said Sebastian Buck, a co-leader of Good/Corps. “Customers can advocate both for and against companies, so companies have to be truly authentic,” Mr. Buck said. “All brands are going to have to cross this threshold in terms of redefining themselves in this new culture — and we think we occupy a very novel place in helping brands with this challenge.”

Good/Corps Helps Businesses With Altruistic Goals - NYTimes.com

Photo by Cooper Bates